Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003 [Reprinted 2005].Edition: 2nd edDescription: xxvii, 788 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library, KUET General Stacks	658.827 KEL (Browse shelf(Opens below))	1	Available	3010036171
Books	Central Library, KUET General Stacks	658.827 KEL (Browse shelf(Opens below))	2	Available	3010036174
Books	Central Library, KUET General Stacks	658.827 KEL (Browse shelf(Opens below))	3	Available	3010036172
Books	Central Library, KUET General Stacks	658.827 KEL (Browse shelf(Opens below))	4	Available	3010036173

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Includes bibliographical references and index.

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