Marketing, concepts and strategy / Martin L. Bell.

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TextPublication details: Boston : Houghton Mifflin, c1979.Edition: 3rd edDescription: xvi, 595 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library, KUET General Stacks	658.8 BEL (Browse shelf(Opens below))	1	Available	3010011067

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Includes bibliographical references and index.

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