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Marketing research :

Boyd, Harper W.

Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - Homewood, Ill. : R.D. Irwin, c1986. - 836 p. : ill. ; 24 cm.

Includes bibliographical references and index.

LCCN: 56009128

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.8

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