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Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin ; New Delhi : A. I. T. B. S. Publishers & Distributors, 1996 [reprinted 1996].Description: xx, 714 p. : ill. ; 24 cmISBN: - 8185386137
- 658.8 19
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Central Library, KUET General Stacks | 658.8 CRA (Browse shelf(Opens below)) | 1 | Available | 3010045967 |
Total holds: 0
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| 658.8 BOO Contemporary marketing : | 658.8 BOY Marketing research : | 658.8 COR TQM for sales and marketing management / | 658.8 CRA Marketing management / | 658.8 ENG Cases in promotional strategy / | 658.8 EVA Essentials of marketing / | 658.8 HOW Programmed Learning Aid for Principles of Salesmanship / |
Includes bibliographical references and index.
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