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Essentials of marketing / Joel R. Evans, Barry Berman.
Material type:
TextPublication details: New York : Macmillan Pub. Co. ; London : Collier Macmillan Publishers, c1984.Description: xxi, 538, 56 p. : ill. ; 25 cmISBN: - 002334590X
- 658.8 19
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Central Library, KUET General Stacks | 658.8 EVA (Browse shelf(Opens below)) | 1 | Available | 3010013826 |
Total holds: 0
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| 658.8 COR TQM for sales and marketing management / | 658.8 CRA Marketing management / | 658.8 ENG Cases in promotional strategy / | 658.8 EVA Essentials of marketing / | 658.8 HOW Programmed Learning Aid for Principles of Salesmanship / | 658.8 HOW Programmed Learning Aid for Principles of Salesmanship / | 658.8 KAP Basics of distribution management : |
Includes bibliographical references and index.
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