Big business blunders : mistakes in multinational marketing / David A. Ricks.

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TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : Dow Jones-Irwin, c1983.Description: x, 158 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library, KUET General Stacks	658.848 RIC (Browse shelf(Opens below))	1	Available	3010010121

Total holds: 0

Includes bibliographical references (p. 155-158).

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