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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Material type:
TextPublication details: New Delhi : Prentice Hall, c1997.Edition: 6th edDescription: xv, 672 p. : ill. (some col.) ; 26 cmISBN: - 0133729885
- 8120312880
- 658.8342 21
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Central Library, KUET General Stacks | 658.8342 SCH (Browse shelf(Opens below)) | 1 | Available | 3010022169 | |
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Books
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Central Library, KUET General Stacks | 658.8342 SCH (Browse shelf(Opens below)) | 1 | Available | 3010022168 |
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| 658.83 BHA Handbook of effective marketing research / | 658.83 BHA Handbook of effective marketing research / | 658.8342 LOU Consumer behavior I : | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.84 BAI Elements of direct marketing / | 658.84 BAI Elements of direct marketing / |
Includes bibliographical references and indexes.
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