TY  - BOOK
AU  - Allen,Kathleen R.
TI  - Bringing new technology to market
SN  - 8120322096
U1  - 658.5 21
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - High technology
KW  - Marketing
KW  - High technology industries
N1  - Includes bibliographical references and index
ER  -