TY  - BOOK
AU  - Berry,Michael J.A.
AU  - Linoff,Gordon
TI  - Mastering data mining: the art and science of customer relationship management 
SN  - 0471331236 (alk. paper)
U1  - 658.802 21
PY  - 2000///
CY  - New York, New Delhi
PB  - Wiley Computer Pub., Wiley India
KW  - Marketing
KW  - Data processing
KW  - Data mining
KW  - Business enterprises
KW  - Computer networks
KW  - Management
N1  - Rev. ed. of: Data mining techniques :for marketing, sales, and customer support /Michael J.A. Berry, Gordon Linoff. c1997; Includes index
UR  - http://www.loc.gov/catdir/bios/wiley044/00265296.html
UR  - http://www.loc.gov/catdir/description/wiley037/00265296.html
UR  - http://www.loc.gov/catdir/toc/onix03/00265296.html
ER  -