00927nam a2200277 a 45000010008000000030009000080050017000170080041000340100017000750200016000920400018001080820014001261000026001402450072001662500013002382600041002513000032002924400040003245000020003646500035003846500037004197000030004569420012004869990015004989520136005132825910BD-KhUET20120812123233.0120812s1984    ilua          001 0 eng    a   83081767   a0256031002   aDLCcDLCdDLC00a658.82191 aEngel, James F.9697410aCases in promotional strategy /cJames F. Engel, W. Wayne Talarzyk.  aRev. ed.  aHomewood, Ill. :bR.D. Irwin,c1984.  ax, 282 p. :bill. ;c23 cm. 4aThe Irwin series in marketing96975  aIncludes index. 0aMarketingxCase studies.96976 0aAdvertisingxCase studies.969771 aTalarzyk, W. Wayne.96978  2ddccBK  c6957d6957  00102ddc4070aKUETCLbKUETCLcGENd1987-02-01eAsia foundationl0o658.8 ENGp3010010213r2012-08-12 00:00:00t1w2012-08-12yBK