00920nam a2200241 a 4500 120827s1983 ilua b 000 0 eng d 82071900 0256028508 (pbk.) 0870942905 DLC DLC DLC BD-KhUET. 658.848 19 Ricks, David A. Big business blunders : mistakes in multinational marketing / David A. Ricks. Homewood, Ill. : Dow Jones-Irwin, c1983. x, 158 p. : ill. ; 23 cm. Irwin series in marketing Includes bibliographical references (p. 155-158). Export marketing. International business enterprises. 7051 7051 0 0 ddc 0 0 KUETCL KUETCL GEN 1986-10-09 Asia Foundation 0.00 0 658.848 RIC 3010010121 2012-08-27 00:00:00 1 2012-08-27 BK