TY  - BOOK
AU  - Ricks,David A.
TI  - Big business blunders: mistakes in multinational marketing 
T2  - Irwin series in marketing
SN  - 0256028508 (pbk.)
U1  - 658.848 19
PY  - 1983///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliographical references (p. 155-158)
ER  -