TY  - SER
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0256101167
U1  - 658.8005 20
PY  - 1991///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Periodicals
KW  - Management
KW  - Périodiques
KW  - Coupures de presse
KW  - gtt
N1  - Latest issue consulted: 2004/2005; Published: Boston, Mass: McGraw-Hill/Irvin,  <2004/2005>; Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr; Includes bibliographical references
ER  -