Marketing research
text and cases
Boyd, Harper W.
creator
Westfall, Ralph L.
joint author.
Stasch, Stanley F.
text
ilu
Homewood, Ill
R.D. Irwin
c1986
1956
monographic
eng
836 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
Marketing research
658.8
56009128
DLC
121004
20121009181710.0
6058429