01076nam\a2200289\a\4500 BD-KhUET 20121118172701.0 121118s1997\\\\ilua\\\\\b\\\\001\0\eng\\ 96028869 0256214395 DLC DLC DLC BD-KhUET. HF5415.15 .L44 1997 658.56 20 Lehmann, Donald R. 10061 Product management / Donald R. Lehmann, Russell S. Winer. 2nd ed. Chicago ; New York : Irwin ; McGraw-Hill, c1997. xix, 460 + 14 p. ; ill. ; 23 cm. The Irwin series in marketing Includes bibliographical references and indexes. Product management. 10062 Winer, Russell S. 10063 ddc BK 8190 8190 0 0 ddc 0 0 KUETCL KUETCL GEN 2000-05-09 269.40 0 658.56 LEH 3010021085 2012-11-18 00:00:00 1 2012-11-18 BK