Mastering data mining
the art and science of customer relationship management
Berry, Michael J. A.
creator
Linoff, Gordon.
text
bibliography
ii
New York
India
Wiley Computer Pub.
c2000 [reprinted 2008]
2008
monographic
eng
xviii, 494 p. : ill. ; 24 cm.
Michael J. A. Berry, Gordon Linoff.
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support /Michael J.A. Berry, Gordon Linoff. c1997.
Marketing
Data processing
Data mining
Business enterprises
Computer networks
Management
658.802
9788126518258
0471331236 (alk. paper)
00265296
http://www.loc.gov/catdir/bios/wiley044/00265296.html
http://www.loc.gov/catdir/description/wiley037/00265296.html
http://www.loc.gov/catdir/toc/onix03/00265296.html
http://www.loc.gov/catdir/bios/wiley044/00265296.html
http://www.loc.gov/catdir/description/wiley037/00265296.html
http://www.loc.gov/catdir/toc/onix03/00265296.html
DLC
111019