@book{8990,
	author = {Kotler, Philip},
	title = {Marketing management :},
	publisher = {Pearson Prentice Hall,},
	year = {c2013.},
	address = {Upper Saddle River, NJ : :},
	edition = {14th ed.},
	url = {http://www.loc.gov/catdir/toc/ecip055/2004029595.html}
}