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Marketing management : a strategic planning approach / Victor P. Buell.

By: Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1984.Description: xxi, 682 p. : ill. ; 25 cmISBN:
  • 0070088659
Subject(s): DDC classification:
  • 658.802 19
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Central Library, KUET General Stacks 658.802 BUE (Browse shelf(Opens below)) 1 Available 3010015030
Books Central Library, KUET General Stacks 658.802 BUE (Browse shelf(Opens below)) 1 Available 3010011882
Total holds: 0

Includes indexes.

Bibliography: p. 666-672.

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