Cases in promotional strategy / James F. Engel, W. Wayne Talarzyk.

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TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1984.Edition: Rev. edDescription: x, 282 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Central Library, KUET General Stacks	658.8 ENG (Browse shelf(Opens below))	1	Available	3010010213

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Includes index.

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