000 01031nam a2200265 a 4500
001 3769301
003 BD-KhUET
005 20120911115350.0
008 120712s1984 nyua b 001 0 eng
010 _a 83019970
020 _a0070088659
040 _aDLC
_cDLC
_dDLC
_dBD-KhUET
082 0 0 _a658.802
_219
100 1 _aBuell, Victor P.
_95541
245 1 0 _aMarketing management :
_ba strategic planning approach /
_cVictor P. Buell.
260 _aNew York :
_bMcGraw-Hill,
_cc1984.
300 _axxi, 682 p. :
_bill. ;
_c25 cm.
440 0 _aMcGraw-Hill series in marketing
_95542
500 _aIncludes indexes.
504 _aBibliography: p. 666-672.
650 0 _aMarketing
_xManagement.
_95543
942 _2ddc
_cBK
999 _c6149
_d6149