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| 003 | BD-KhUET | ||
| 005 | 20120910125947.0 | ||
| 008 | 120910s1980 caua b 001 0 eng | ||
| 010 | _a 79019573 | ||
| 020 | _a0876206062 | ||
| 040 |
_aDLC _cDLC _dBD-KhUET |
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| 082 | 0 | 0 | _a658.800973 |
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_aMarketing management : _bcases and readings / _cedited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson. |
| 260 |
_aSanta Monica, Calif. : _bGoodyear Pub. Co., _cc1980. |
||
| 300 |
_axiii, 498 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _zUnited States _xManagement _vCase studies. _97900 |
|
| 650 | 0 |
_aMarketing _zUnited States _xManagement. _97901 |
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| 700 | 1 |
_aTootelian, Dennis H. _97902 |
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| 700 | 1 |
_aGaedeke, Ralph M. _97903 |
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| 700 | 1 |
_aThompson, Leete A. _97904 |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c7432 _d7432 |
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