000			01517nam a2200301 a 4500
008			111019r20082000ii a b 001 0 eng d
010			_a00265296
020			_a9788126518258
020			_a0471331236 (alk. paper)
040			_aDLC _cDLC _dDLC _dBD-KhUET
082	0	0	_a658.802 _221
100	1		_aBerry, Michael J. A.
245	1	0	_aMastering data mining : _bthe art and science of customer relationship management / _cMichael J. A. Berry, Gordon Linoff.
260			_aNew York ; _aIndia : _bWiley Computer Pub., _cc2000 [reprinted 2008].
300			_axviii, 494 p. : _bill. ; _c24 cm.
500			_aRev. ed. of: Data mining techniques : for marketing, sales, and customer support /Michael J.A. Berry, Gordon Linoff. c1997.
650		0	_aMarketing _xData processing.
650		0	_aData mining.
650		0	_aBusiness enterprises _xComputer networks _xManagement.
700	1		_aLinoff, Gordon.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley044/00265296.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley037/00265296.html
856	4		_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix03/00265296.html
999			_c834 _d834